• SIMA Parigi /Agritechnica Hannover 2015
  • SIMA Parigi /Agritechnica Hannover 2015
  • SIMA Parigi /Agritechnica Hannover 2015
  • SIMA Parigi /Agritechnica Hannover 2015
  • SIMA Parigi /Agritechnica Hannover 2015
SIMA Parigi /Agritechnica Hannover 2015
Looks like it's difficult, even for a great company like ARGO Tractors, to communicate to the audience how much their new X8 McCormick serie is advanced, especially when, due to production reasons, it's not there yet. An impressive work on emotional research could attract and involve visitors in an interactive path creating expectation but at the same time showing the extraordinary innovation already implemented, through multimedial stations controlled by Gesture system, holograms and interactive shows.
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